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Strategic Business Challenge: Simplaex CEO Jeffry Van Ede
Simplaex CEO Jeffry Van Ede tells WIT Strategy Partner Bill Brazell that one of his company’s biggest challenges is to optimize results in a fragmented ecosystem dominated by Facebook and Google. Van Ede also candidly discusses his newfound joy in raising his children, especially because he grew up without parents; he lost both at a… Continue reading »
Recent Posts
The world of Search is constantly evolving as search engines become smarter, grow, and continue learn how to best answer the “questions” users present to them. The fast pace of online search can make it an intimidating channel for digital marketers to tackle. There are simply not enough not enough hours in the day for… Continue reading »
By: Amanda Fiore Point-of-care is a sweet spot for pharmaceutical marketers and it’s no surprise that more and more pharmaceutical brands are beginning to acknowledge the media channel and the value that it brings, (above and beyond its typically strong ROI). The CDC has reported that in 2017, American patients visited their doctor over 1… Continue reading »
By: Hemali Lakhani As a noob at South by Southwest (or “South By,” as the cool kids call it), explaining the scene requires the use of the phrase “controlled chaos.” From the second you land in Austin, to your first adventure down 6th Street, the feeling is a combination of concert, convention, and rave. Attendees… Continue reading »
By: Tom Hespos It’s been almost a week since Facebook CEO Mark Zuckerberg wrapped up his testimony on Capitol Hill, and digital advertising still doesn’t get it. I know. Congressional testimony began to mimic those awkward moments when you have to explain modern technology to your hopelessly lost elderly relatives. Yes, it was painful for… Continue reading »
By: Tom Hespos Q: How much do we need to spend in digital to get a gauge on sales lift? A: An investment of $300,000 over three months. Just a few years ago, whether a CPG or OTC product could get an idea of what digital display advertising could do for its off-the-shelf sales, was… Continue reading »
By: Lynnsey Rijos and Amanda Fiore Print media has been around for decades and was once the primary source of advertising for marketers, especially in certain industries. In the world of pharma, print is a trusted and effective channel to reach Healthcare Professionals (HCPs) in the right place, at the right time. Print media was,… Continue reading »
By: Hemali Lakhani There’s a massive shift occurring within the healthcare system. Today, physician teams are moving beyond the individual unit of patient treatment to an advanced team-based approach. In the face of ever-increasing complexity, the hard work and best intentions of individual physicians can no longer guarantee efficient, high-quality care. Doctors are, and must… Continue reading »
By: Tom Hespos With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand, many indistinguishable from the another. The key to the “me too” syndrome that permeates the latest group of targeted programs is the data used to focus the program’s working media.… Continue reading »
Mobile Posse CRO Adrian Velthuis tells WIT Strategy Partner Bill Brazell that one of the biggest challenges his business has faced is fighting malvertising — the insertion of fraudulent ads into the ecosystem. After describing their successful efforts against this scourge, Velthuis, a lover of economics, offers a suggestion regarding the Federal Reserve.
By Lynnsey Rijos It may be hard to believe, but there used to be a time when cell phones were a luxury, pictures were taken with an actual camera and having access to the internet and using your home phone simultaneously was not an option. Now, in 2018, it’s almost impossible to escape digital technology.… Continue reading »
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