Latest Post
The Fix: Underscore’s Four-Step Process
By: Hemali Lakhani No marketing professional should ever stand alone in defending their ad plan. Yet, that’s often what marketing is asked to do. When the last of the planning sessions comes to a close, it’s the marketing professional who has to stand up in front of senior management to defend the approach and the… Continue reading »
Recent Posts
Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »
By: Martin Cahill If you don’t know a ton about SEO, then it can certainly seem overwhelming. It can be difficult enough trying to figure out how to optimize your site, but the fact that you may have to do it every few months as search engines and algorithms shift, can seem like a lot,… Continue reading »
By: Tom Hespos “The Media is the Villain – for Creating a World Dumb Enough for Trump” Such was a highly-shared headline of a Rolling Stone opinion piece by Matt Taibbi, a writer whose in-depth stories I tend to point to when fellow communications enthusiasts ask me for an example of a journalist who is… Continue reading »
Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »
The pharmaceutical industry is known for being a slow adopter of innovation, often letting other industries dive head first into new advertising and marketing tactics, while waiting to see if they sink or swim. Of course, the FDA does not help the pharma industry’s case, as they tend to publish their rules and regulations far… Continue reading »
By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »
By: Lynnsey Rijos There is no question that the patient journey has evolved over time. There are more steps involved, from the time symptoms occur to the time when you visit a doctor. With numerous health websites, people are more inclined to first research their symptoms and then diagnose themselves, or consult a friend or… Continue reading »
Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.
By: Martin Cahill But there are some aspects that, no matter the algorithm update or the demands of the user, will not change. Those aspects are On Page SEO and Off Page SEO. And while it may seem better to focus on one or the other, the best practice is grounded in contributing to both… Continue reading »
Lineate CEO Ben Engber tells WIT Strategy Partner Bill Brazell that while it’s easier to gather large amounts of data, many companies wonder what to do with it all. Engber cites an eMarketer report that 51% of companies today use 21 or more digital marketing solutions — which leads to orchestration challenges. Music: “Morning Rays”… Continue reading »
Sponsor
