video ads

This tag is associated with 3 posts

People of Ad Tech: Extreme Reach CTO Dan Brackett

Extreme Reach Chief Technology Officer Dan Brackett tells WIT Strategy Partner Bill Brazell that the process of putting video ads up is a mess. Brackett’s company sought to fix the mess by becoming “the YouTube of video commercials” — an ad cloud that makes millions of video ads readily accessible for all formats. Music: “Morning… Continue reading »

Why is Video Going to be your Best Friend?

 Jayson Dubin is the Founder and CEO of Playwire, the only online video hosting service that delivers encoding, hosting, syndication and monetization in one easy application. The Makegood recently spoke with Dubin about video monetization. The Makegood: Why are publishers increasingly investing in video for their monetization strategies? How can brands and publishers build successful video… Continue reading »

Toward (Re)Defining Native Advertising

This column was written by Fahad Khan, Founder and CEO of One Public, a cross media digital marketing software company based in New York City. The definition of “native advertising” that is loosely or tightly associated with content marketing is flawed and misguided. I had stressed the need to define native advertising at an IAB… Continue reading »