programmatic direct

This tag is associated with 3 posts

Pittman’s Dilemma: Convenience or Quality in Digital Advertising

The IAB always puts on a great conference. Their Annual Leadership Meeting is the best of the best. The caliber of the attendees, the timeliness of the topics, the quality and preparation of the speakers, and the flawless execution are unparalleled in our business. The session that stood out at this year’s ALM and still resonates two months later… Continue reading »

iSocket’s CEO Richard Jalichandra on Their Recent $5Million Raise

 Richard Jalichandra is currently the CEO of iSocket, a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. Prior to iSocket, Jalichandra was SVP of Business Development for Fox Interactive Media, and was the Vice President of Business & Corporate Development at IGN Entertainment. The Makegood recently spoke with Jalichandra about… Continue reading »

Ad Tech Investors Are Wasting Millions on Buyer Interfaces

One of the problems with venture capital is that it can launch and perpetuate bad ideas that would not otherwise survive in a competitive marketplace. Remember Adkeeper? Venture capitalists poured $43 million into the company on the premise that people would “keep” ads. While I understand why advertisers loved to dream about people scrapbooking their… Continue reading »