This tag is associated with 5 posts

The Power of Brand Monitoring and Link Building

Link Building may not seem like a top priority some days, and it can even seem tedious; however, through various brand mentioning tools and a focus on social listening, link building is an easier way to identify new opportunities, reach out to consumers, and discover potential issues with your brand. Maintaining a brand in all… Continue reading »

When is it Pointless to Advertise?

Advertising remains a growth business with annual global ad spending more than half a trillion dollars. Digital advertising is growing even faster thanks to usage and its ability to target consumers. Despite this there are situations when advertising can be pointless—and sometimes even harmful—for a brand. Here are some examples: Corporate disaster. It’s often best… Continue reading »

MediaLink’s Dee Salomon on Advertising’s Next Growth Segment: Content-tech

This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. At the 2008 IAB annual meeting, Wenda Harris Millard heralded the ad-tech revolution with her ‘pork bellies and diamonds’ speech.  Five years later we have seen impressive growth in programmatic and audience-targeted media and… Continue reading »

Four Lessons from Journalists to Improve Your Brand’s Content Strategy

Morpheus Media, the digital media and strategy agency, is a monthly contributor to The Makegood. This column was composed by Tara Kalmanson, Senior Social Strategist In journalism school, I heard (and helped circulate) a common student thought: transitioning to PR and marketing from the world of editorial was “going to the dark side.” In exchange… Continue reading »

Peter Shankman: Redefining Journalism and The Art of Networking

Peter Shankman is Founder of HARO (sold to Vocus) and CEO and Founder of the Geek Factory, a Social Media and PR firm. Peter is also Investor and advsior to multiple early stage startups. The Makegood recently spoke with Peter about redefining journalism, social media monitoring and the future of social networks. The Makegood: Peter,… Continue reading »