multi-channel marketing

This tag is associated with 3 posts

People of Ad Tech: PebblePost Chief Product Officer Adam Solomon

PebblePost Chief Product Officer Adam Solomon tells WIT Strategy Partner Bill Brazell about programmatic direct mail, which he argues is the first new marketing channel after search and social. The company sees conversion rates in the range of 5%-10%, but Solomon holds that, when it comes to tracking, “just because we *can* do something doesn’t… Continue reading »

Three Ways to Understand the Modern Consumer Journey

 Consumer journey mapping has long been integral to finding out how consumers encounter, perceive, make purchasing decisions, and develop affinities and loyalties with companies. However, the proliferation of social media, advances in online advertising, the boom in mobile devices, and developments in data collection technology have created numerous challenges and opened new opportunities in this… Continue reading »

Adaptive Media’s Qayed Shareef on Programmatic Buying and Fraud Prevention

 Qayed Shareef has two decades of experience in the digital marketing industry, having built and lead successful teams in both start-up environments as well as in mature, large-cap companies. He founded and is currently the CEO of Adaptive Media, a programmatic audience and content monetization provider for website owners, app developers and video publishers who… Continue reading »