This tag is associated with 5 posts

Trending Toward Frugality

My grandfather grew up during The Great Depression, and wouldn’t let you forget it. One of his favorite stories involved receiving a baseball glove for his birthday. It wasn’t the one he wanted, and when he abandoned it, my great-grandfather squirreled the glove away and gave it to him again at Christmas. Grandpa died in… Continue reading »

Ad Blocking Is Not a Generational Problem

I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight…  The APAC head of a major programmatic agency is blaming ad blocking on millennial attitudes?  This strike anyone else as the pot calling the kettle black?… Continue reading »

Should Boomers Be More Important to Marketers Than Millennials?

Conventional wisdom suggests marketers should bond with the 18-34 demographic, to formulate strong brand relationships and win customers with the highest likelihood of providing strong lifetime value.  But do these decisions make sense in an era when Baby Boomers control so much wealth, have the ability and desire to purchase? With boomers representing nearly half… Continue reading »

Crowdtap Reports UGC Behaviors of Millennials

Brandon Evans is the Founder and CEO of Crowdtap, the leading social Influence Marketing Platform, making it easy for top brands to access real-time insights and inspire consumers to share more about the products they love across social media. Prior to Crowdtap, Evans founded three other successful startups, including MRY, where he created an exceptional technology… Continue reading »

Valassis’s Lisa Reynolds on New “Path to Purchase” Trends

Lisa Reynolds is VP of Consumer Engagement at Valassis Communications, a leader in intelligent media delivery. The Makegood recently spoke with Lisa about the annual RedPlum (a printable and load-to-card coupons website) Purse Survey, regarding the use of coupons by Millennials. The Makegood: Your annual RedPlum Purse String Survey results were just released and there are some very… Continue reading »