This tag is associated with 4 posts

Time to QA Your Mobile Experience?

Every time I get a mission-critical e-mail with a link, I cringe a little.  It wasn’t always this way. These days, I’m way more likely to read that e-mail on a mobile device, and if something requires my immediate input via clicking on a link, I can count on the page behind that link working… Continue reading »

Velti’s Krishna Subramanian on The State of Mobile Advertising

Krishna Subramanian is Chief Marketing Officer at Velti, a leading global provider of mobile advertising technology and marketing solutions for brands, agencies and publishers. The Makegood recently spoke with Krishna about tablet advertising, trends in app usage and app advertising. The Makegood: Krishna, besides Burrp! And Mobclix, you co-founded Blue Lithium, the world’s largest behavioral… Continue reading »

Top Five Things to Consider Before Selecting Your Advertising Technology Partner

Kailei Richardson is the Director of Marketing for PointRoll, a Gannett company and leading provider of digital marketing solutions and technology. iPhone, iPad, Amazon Kindle and BlackBerry. What do all of these devices have in common? Each of these has seen incredible consumer adoption and provided marketers with new ways to engage with consumers –… Continue reading »

Platform Agnostic vs. Platform Exclusive: What’s Best? (and do you own an iPhone?)

Two recent events in the Digital Media industry have tested the ‘plat-ag’ vs. platform exclusive theory: 1. Google’s announcement of their tag management solution and 2. FBx.  Platform agnostic brands, startups, and agencies main USP is being able to shift gears easily and adapt to the most current and innovative technologies available.  Yet a major… Continue reading »