GroupM

This tag is associated with 19 posts

GroupM’s 2014 CES Preview

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2014 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’.   CES Preview 2014

How Buzzfeed is Transforming the Media Industry

From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world’s largest buyer of media from the world’s largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and… Continue reading »

10 Things That Make New York Media Great

Despite the growth of the tech companies, New York is still largely a media town. 70% of all US advertising still bought and sold here. There at least ten things that make New York’s media industry great, including: 1. Agencies. Media agency lobbies like GroupM and Mediavest are a 21st century bazaar where sellers pitch… Continue reading »

Content-Tech: The Storyteller’s Digital Toolbox

This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. Halfway through my discussion with David Sable, CEO of Y&R, it struck me that we were talking about two different things. The topic was storytelling, but David was talking about the story and I… Continue reading »

GroupM’s 2013 CES Report

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 wrap up report to The Makegood’s readers. Click here to view ‘The 2013 Consumer Electronics Show in Review’.

GroupM’s 2013 CES Preview

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 preview to The Makegood’s readers. Click the link below to view ‘What To Expect’. CES.Preview.2013

GroupM’s Rob Norman Sees a Dynamic and Data Driven Future

Rob Norman is the Global Chief Digital Officer for GroupM. Prior to landing arguably the most prestigious position in digital media advertising, Rob held multiple senior positions throughout GroupM and its global media agency, MEC, during a remarkable 26 year career. This interview was conducted as Rob was en route to Stream, the annual conference… Continue reading »

We’re Not in Digital Media Anymore

The digital media business is evolving so fast that the roles for people are changing very quickly. In some cases, people have migrated to adjacent industries. Others have so closely tracked the transformation of media into a technology business that they now essentially work for tech companies. And a few have left media and advertising… Continue reading »

10 Things I Learned about Media and Business at an Agency

Last week MEC, the global media agency where I worked from 2002-2008, marked its 10th year in business. The agency was the result of a merger between The Media Edge and CIA (Chris Ingram and Associates). To mark MEC’s decade of success, I would like to share 10 things that I learned about media and… Continue reading »

Ad Tech Startups, Your World Has Changed

Last week at the IAB Annual Meeting in Miami there was a fascinating presentation by Rob Norman, CEO of GroupM North America, who responded to questions about the future viability of the media agency model in the face of competition posed by ad tech startups. Rob made the case that agencies have recently made their… Continue reading »

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