This tag is associated with 5 posts

People of Ad Tech: ZipSprout CEO Megan Hannay

ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.

Procter & Gamble Hits New Yorkers Hard

In a first of its kind campaign for Procter & Gamble, the consumer products behemoth has been hitting New Yorkers hard with a multi-product Out of Home campaign, called #NYTough, designed to have a unique appeal to New Yorkers.   Subway riders have been exposed to train takeovers with messages like  “Finger painting playdates in East… Continue reading »

Give ‘Em Something to Talk About

When you sit in a busy restaurant, what do you see? People talking. According to this study, 93% of word-of-mouth activity still happens offline. Those offline conversations with our friends, co-workers and peers influence the purchases we make more than anything else. Similarly, the things we do and see play a big role in the… Continue reading »

SheKnows’ Samantha Skey on Female-Centric Content

Samantha Skey is Chief Revenue Officer at SheKnows, one of the Top 100 Websites for Women that enables experts to create and distribute premium content at scale. The Makegood recently spoke with Samantha about female-centric content. The Makegood: Samantha, congratulations on your new position! Can you elaborate on your new priorities? I am focused on… Continue reading »

Velti’s Krishna Subramanian on The State of Mobile Advertising

Krishna Subramanian is Chief Marketing Officer at Velti, a leading global provider of mobile advertising technology and marketing solutions for brands, agencies and publishers. The Makegood recently spoke with Krishna about tablet advertising, trends in app usage and app advertising. The Makegood: Krishna, besides Burrp! And Mobclix, you co-founded Blue Lithium, the world’s largest behavioral… Continue reading »