FDA

This tag is associated with 4 posts

The Benefits of Social Media in Pharma

The pharmaceutical industry is known for being a slow adopter of innovation, often letting other industries dive head first into new advertising and marketing tactics, while waiting to see if they sink or swim. Of course, the FDA does not help the pharma industry’s case, as they tend to publish their rules and regulations far… Continue reading »

Putting A Label On It: Editing Drug Labels On All Fronts

The pharmaceutical drug industry is one of the most highly regulated markets to exist and this is no surprise to marketers and consumers alike. The US Food and Drug Administration (FDA) regulates pharmaceutical manufacturers to ensure the safety and efficacy of drugs, from the initial stages of conception to post FDA approval. Pharma companies must… Continue reading »

You Can’t Win If You Don’t Compete – Why Competitive Search Campaigns Are A Must for Advertisers

By Amanda Fiore and Oliver Nelson  Competitive paid search campaigns should always be a cornerstone consideration for your SEM campaign. While many industries understand the advantages of bidding against competitive terms we find healthcare and pharmaceuticals, in particular, continue to lag behind in their employment of these campaigns; we’re shocked each time we transition existing… Continue reading »

FDA’s Latest Guidance Doesn’t ‘Get’ Search

Regulated industries aren’t for everyone.  Whether it’s spirits marketing, financial services, pharmaceutical or any of the other categories that carry restrictions on advertising, regulated industries require a certain intimacy with the category, just to understand what can and cannot be executed. Some media people shy away from these categories, and the effect is exaggerated in… Continue reading »

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