drugs

This tag is associated with 2 posts

Putting A Label On It: Editing Drug Labels On All Fronts

The pharmaceutical drug industry is one of the most highly regulated markets to exist and this is no surprise to marketers and consumers alike. The US Food and Drug Administration (FDA) regulates pharmaceutical manufacturers to ensure the safety and efficacy of drugs, from the initial stages of conception to post FDA approval. Pharma companies must… Continue reading »

Goodbye, Blockbuster.  Hello, Franchise Approach.

By: Amanda Fiore As the healthcare industry changes year over year, pharmaceutical companies must adapt to the ebb and flow. We have said goodbye to the “Age of the Blockbuster,” when high revenue-generating drugs took priority, bringing in at least $1 billion annually singlehandedly. Pharmaceutical companies typically launched one to two of these blockbuster drugs… Continue reading »

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