digital marketing

This tag is associated with 40 posts

The Shifting Role of Print

By: Lynnsey Rijos and Amanda Fiore Print media has been around for decades and was once the primary source of advertising for marketers, especially in certain industries. In the world of pharma, print is a trusted and effective channel to reach Healthcare Professionals (HCPs) in the right place, at the right time. Print media was,… Continue reading »

The Three Biggest Lies of Hypertargeted Digital Campaigns

By: Tom Hespos With the digital ad industry’s pivot to programmatic ad buying, you’re probably deluged by a sea of potential programs for your brand, many indistinguishable from the another. The key to the “me too” syndrome that permeates the latest group of targeted programs is the data used to focus the program’s working media.… Continue reading »

The 90/10 Rule of Ad Tech

In a week that saw a high-flyer of Ad Tech sell for a 90 percent discount to its IPO price, I was reminded of a longstanding rule of thumb. The reminders of that rule are all around me on the consumer tech side – the Apple Watch that sits unused on my nightstand, because I’m too… Continue reading »

People of Ad Tech: Fohr Card Founder James Nord

Fohr Card Founder and CEO James Nord tells WIT Strategy Partner Bill Brazell that his early success on Tumblr showed him the power of creating a following, and inspired him to create a platform that could bring brands and influencers together. Music: “Morning Rays” by Jim Duffy. Used with permission.

In Defense of Spill

By: Tom Hespos “Targeting at scale” – The role many digital marketers ascribe to digital display. How a precise and measurable medium like digital ends up playing second fiddle to television when it comes to the awareness heavy-lifting chores of brand advertising campaigns is counter-intuitive.  Digital is elegant and malleable, while television is fairly rigid… Continue reading »

Not All Analytics Are Created Equal

Reporting is as integral to a media campaign’s performance as planning and buying. Because of this, the responsibility for reporting and analyzing media campaign performance should not fall to professionals outside the media department. The job of reporting on campaign performance is more than just stating the obvious through bar charts and graphs, it is… Continue reading »

The Silo Emergency In Digital Marketing

A little while ago, I made an appointment for an eye exam online. The day of the appointment, I showed up and talked to the receptionist. She said the doctor had already left for the day. If you’re wondering what “silos” look like on the other end of the funnel, this is a great example.… Continue reading »

Flash’s Impending Death Brings Marketer Benefits

    Flash’s days are numbered. And that’s probably a good thing for digital advertisers. Calls for Flash’s head on a platter hit a fevered pace this past week. The Adobe software has been a mainstay for rich web ads and extended website functionality since the late 90s. There was even a time when almost… Continue reading »

People of Ad Tech: eMarketer Publisher Crystal Gurin

eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: “Taking Down Goliath” Author, Marketer Kevin Ryan

Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the… Continue reading »

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