This tag is associated with 5 posts

RAPP’s Zihla Salinas on Driving Customer Experience Through Data

  Zihla Salinas  is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of the RAPP brand and as well as new client relationships across the RAPP U.S. Offices. The Makegood recently spoke with Zihla about her position. The Makegood: Your… Continue reading »

Organic’s Sarah and Katie on Nurturing Human Connections in the Digital Age

Digital marketing agency Organic recently named Sarah Montague and Katie Healey as SVP, general managers of San Francisco and Detroit, respectively. In their new roles, the women will oversee Organic staff and accounts based out of their individual offices. The Makegood recently spoke with Sarah and Katie about their new roles and how they plan to continue building human… Continue reading »

Sparks & Honey’s Terry Young on Culture, Data-Driven Advertising News, and Modern Families

Terry Young is CEO of sparks & honey, a company that operates a data-driven advertising newsroom that helps synchronize brands with culture. The Makegood recently spoke with Terry about culture, the data-driven newsroom model, and changing dynamics of the modern family. The Makegood: You are a seasoned agency executive that has held posts at IPG,… Continue reading »

Why Digital Publishers Don’t Want to be Late to the Data Dance

The term Big Data although prevalent throughout our industry is not a new concept. For years finance companies, print publishers, catalogers have invested millions in CRM systems and established relationships with data management companies that facilitated the capturing of data and the decisioning of segmentation, creative, and offers to create 1to1 (what a throwback term… Continue reading »

Facebook: What Is It Good For? Part II of II

By James Malins, Director of Social Media at Adconion Direct.  Continuing our quest to solve what Facebook is good for, we move beyond branding to other equally valuable uses of the platform when approached correctly. In case you missed yesterday’s guide to the plethora of features Facebook rolled out recently, you can find it here. Let’s… Continue reading »