This tag is associated with 7 posts

Creativity Takes Reign

 Martin Cass is currently the CEO of Assembly, a the media agency of record for AMC and responsible for generating engagement with some of today’s most popular shows. Prior to Assembly, Cass was Carat, as well as across Europe at some of the recognizable brands. The Makegood recently spoke with Cass about his provocative viewpoints on creativity and… Continue reading »

Lowe Campbell Ewald Welcomes Curtis Melville as Executive Creative Director

 Curtis Melville is currently the Executive Creative Director at Lowe Campbell Ewald, a full service, fully integrated advertising and marketing communications agency. Melville brings previous experience from Team Detroit, where he served as the Executive Vice President, Executive Creative Director. The Makegood recently spoke with Melville about his new position at Lowe Campbell Ewald. The Makegood: Congratulations… Continue reading »

Uncubed: The Most Creative Gathering for Talented Startups

 Tarek Pertew is the Co-Founder and CCO of Wakefield, which publishes a widely-read digital magazine on startups. Tarek is also the creator of Uncubed, Wakefield’s wildly popular tech event and one of the largest Startup event series in the US.  The Makegood recently spoke with Tarek about Uncubed, and how it is very different from… Continue reading »

Juror of 2014 D&AD Awards Lisa Bennett on Awarding Creativity

 Lisa Bennett is currently the U.S. EVP of Creative at DDB Worldwide. Named in 2013 as one of Business Insiders “Most Creative Women in Advertising,” Lisa is responsible for ensuring creative excellence across DDB’s North American offices. Under her charge, DDB San Francisco was awarded their first Cannes Lion and went on to win CLIO Awards,… Continue reading »

RAPP’s Zihla Salinas on Driving Customer Experience Through Data

  Zihla Salinas  is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of the RAPP brand and as well as new client relationships across the RAPP U.S. Offices. The Makegood recently spoke with Zihla about her position. The Makegood: Your… Continue reading »

That’s What She Said: Blowing Up the Walls of the Old Boys’ Club

This is the monthly column, “That’s What She Said,” written by Amy Vale. We are pleased to welcome Amy Vale as a monthly contributor to The Makegood. Amy is VP, Global Research and Strategic Communications for Mojiva Inc., the parent company for Mojiva, the mobile ad network, and Mocean Mobile, the mobile ad serving platform. Advertising has been… Continue reading »

Mark Wills: Buy the Ounce

Mark Wills is the Founder of the Audacious Group, a Branding Consultancy. Mark has been working in advertising for 20+ years at companies including Saatchi & Saatchi, Coca-Cola and Ogilvy & Mather. Have you ever noticed things bought by the ounce are normally better than things bought by the pound? Saffron versus salt, caviar versus… Continue reading »