consumer insights

This tag is associated with 6 posts

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

Elisabeth Mischel Joins uSamp as Vice President

Elisabeth Mischel is currently the Vice President of, focusing on client development and mobile research projects. delivers instant consumer insights with access to an on-demand audience of over 12 million people ready to give their real opinions. Elisabeth brings over fifteen years of knowledge to, with previous experience from Nielsen Catalina Solutions where… Continue reading »

CEO of GfK Matthais Hartmann on Expanding into Global Markets

 Matthias Hartmann is currently the CEO of GfK, a leading market research provider. Hartmann has previous experience at IBM in several different positions, including Vice President and Head of Global. The Makegood recently spoke iwth Hartmann about the company’s global expansion and market trends. The Makegood: GfK is aggressively expanding its horizons both in the… Continue reading »

Mark Zagorski, eXelate CEO, on New Product optiX and Consumer Insight

 Mark Zagorski is CEO of eXelate, the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. The Makegood recently spoke with Mark about his company’s new consumer insights terminal: eXelate optiX The Makegood: eXelate just launched its new eXelate optiX, a consumer insights terminal that turns digital consumers… Continue reading »

The Brand Union’s Wally Krantz on International Branding

Wally Krantz is Worldwide Creative Director at The Brand Union (TBU), a WPP-owned brand strategy and design consultancy. In his role, Wally’s responsibilities span across The Brand Union’s 23-office network. The Makegood recently spoke with Wally about international communication and company brands. The Makegood: In February, you were promoted to TBU’s Worldwide Creative Director, congratulations! What… Continue reading »

Content & Co’s Stuart McLean on Entertainment Financed by Brands

Stuart McLean is founder and CEO of Content & Co, a company that creates, produces and distributes content for brands to engage with their audience. The Makegood recently spoke with Stuart about original content, consumer insights, and cross channel engagement. The Makegood: What are the challenges brands are facing in producing original programming, how does… Continue reading »