This tag is associated with 3 posts

The Content Marketing Dilemma, at What Point do You Need to Sell Your Brand?

Branded content isn’t new. John Deere was publishing a magazine for farmers as far back as 1895. But it’s bigger and better than ever before. According to a survey by the Custom Content Council and ContentWise, 37 percent of the total marketing budget went to content marketing in 2013. It took a while for some to catch… Continue reading »

Using Programmatic Marketing to Capture Consumers In the Moment

This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). We’re living through an exciting period in digital… Continue reading »

Dax Hamman: The death of ‘Set it and forget it’

Dax Hamman is the CRO of Chango, a search retargeting platform. Dax is a frequent writer for iMedia, the HuffPost and eConsultancy.  We’re living in the age of big data. That’s definitely a good thing. The more data we can capture and make actionable, the more efficient and effective digital advertising becomes. This is why we’re witnessing… Continue reading »