Brand Experience

This tag is associated with 5 posts

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that companies with large call centers — particularly insurance companies and regulated government industries — are increasingly turning to chatbots. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Sublime Skinz COO Jerem Febvre

Sublime Skinz COO and Cofounder Jerem Febvre tells WIT Strategy Partner Bill Brazell that many display ads fail because they are never seen — and many that are seen, annoy. In response, Sublime Skinz developed a method of wrapping ads around the content, at scale. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Trust Metrics CEO G. Scott Tomlin

Expanding on a recent column, Trust Metrics CEO G. Scott Tomlin tells WIT Strategy Partner Bill Brazell that the phrase “premium publishers” does not convey the certainty one might expect. Scott’s company combines tech and human solutions, looking well beyond viewability, to determine whether a site’s users will develop a positive association with ads that… Continue reading »

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

Brands Go For Gold With Experiential Marketing

Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games always dominate the media, and each throws up a wealth of sponsorship opportunities for brands across the world. Coca-Cola, Adidas, McDonalds and Sony are just a few of the companies that have benefited from the global exposure that the partnerships have bought.… Continue reading »

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