bots

This tag is associated with 5 posts

People of Ad Tech: Pypestream CEO Richard Smullen

Pypestream CEO Richard Smullen tells WIT Strategy Partner Bill Brazell that companies with large call centers — particularly insurance companies and regulated government industries — are increasingly turning to chatbots. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Trust Metrics CEO Marc Goldberg

Trust Metrics CEO Marc Goldberg tells WIT Strategy Partner Bill Brazell that advertisers should implement rules for their media teams in order to encourage logic over data craziness. Goldberg says too many advertisers are aiming only at viewability, and the bad guys know it. Look at the environment first, he says — and only then… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

David Hahn of Integral Ad Science on Botnets, False Impressions, and Fraud Prevention

 David Hahn is SVP, Product Management at Integral Ad Science (formerly Ad Safe Media). Their media valuation platform is the only solution that scores and evaluates the brand safety, context, viewability, and many other elements of web pages on an individual page level. The Makegood recently spoke with David about how Integral is working around… Continue reading »

Scott Knoll, CEO of Integral Ad Science on Fraud Prevention

 Scott Knoll is CEO and President of Integral Ad Science (formerly AdSafe media). Integral is a global media valuation platform that is integral to the buying and selling of quality media . Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands,… Continue reading »

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