big data

This tag is associated with 27 posts

People of Ad Tech: Taptica COO Galia Reichenstein

Taptica COO Galia Reichenstein tells WIT Strategy Partner Bill Brazell that a lack of resources explains why the Software-as-a-Service model won’t work well for mobile. Taptica’s machine-learning platform has used data from gaming, restaurant, travel and other advertising partners in order to improve its overall performance. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: SITO Mobile SVP Mike Gamaroff

SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the… Continue reading »

People of Ad Tech: eMarketer Publisher Crystal Gurin

eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: James Curran of STAQ

STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Big-Data Faithful and Big-Data Skeptics, Part 2

Last week I laid out the schism between proponents of big data’s power and those who are skeptical of its magic. I concluded by saying this week I was going to lay out what some of the true power of big data in online is. The real impact on advertising that big data – from… Continue reading »

Big-Data Faithful and Big-Data Skeptics, Part 1

Is big data all we need to make successful marketing happen in today’s techno-centric, digitally driven media environment? Or is it all a sham, with the focus on big data distracting us from other more fundamental problems with advertising as part of the marketing exercise? The question comes up a lot in the circles I… Continue reading »

What Big Data Is Missing: a Meditation

The current construct for big data’s assignment of value is assuming that what is always countable is always meaningful.  This simply isn’t the case. There are ample non-affirmative causes for behavior; in fact, the majority of behavior causes are non-affirmative. I’ve said hundreds of times that the sum of human behavior is not renderable into… Continue reading »

Explain It To A Kindergartener: How Data Profiles Are Built

Here’s a neat infographic for the next time you have to explain how consumer data is matched to cookies.

What I Learned About Big Data From Dr. House

Posts On the surface, the classic TV show House M.D. and the media business may seem to have nothing in common. After all, House was a medical genius who diagnosed patients when no one else could and… well, media & marketing professionals are not medical doctors. But the truth is, it is a show about… Continue reading »

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