advertising technology

This tag is associated with 25 posts

People of Ad Tech: Affinio CEO Tim Burke

Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »

People of Ad Tech: TruSignal Marketing VP Pete LaFond

TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »

People of Ad Tech: Genesis Media CEO Mark Yackanich

Genesis Media CEO Mark Yackanich tells WIT Strategy Partner Bill Brazell that while his company is finding less fraud on desktop, it finds a little more of it in mobile. Noting a constraint on the supply of quality video advertising, he sees the unification of ad servers like Genesis partner Smart AdServer with SSPs and… Continue reading »

People of Ad Tech: ConvertMedia CEO Yoav Naveh

ConvertMedia CEO Yoav Naveh tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social-media sites, Naveh says, than in front of visitors who come in via the homepage. He… Continue reading »

People of Ad Tech: Altimeter Analyst Brian Solis

Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

A Couple Footloose Views On Viewability Today

OK, quick show of hands: how many of you were raised in the “Footloose” era? I mean, how many of you were teenagers when that movie came out? I was a spry 13, and one of the my favorite scenes was the Chicken standoff, where Kevin Bacon playing Ren McCormack (btw, a bit surprising that… Continue reading »

Lowe Campbell Ewald Welcomes Curtis Melville as Executive Creative Director

 Curtis Melville is currently the Executive Creative Director at Lowe Campbell Ewald, a full service, fully integrated advertising and marketing communications agency. Melville brings previous experience from Team Detroit, where he served as the Executive Vice President, Executive Creative Director. The Makegood recently spoke with Melville about his new position at Lowe Campbell Ewald. The Makegood: Congratulations… Continue reading »

Embracing the Test: How to Make a Pilot Campaign Pay Off

  Michael Calleia is the Senior Director of Marketing at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Michael comes to Voltari with a background that encompasses advertising, publishing, branding and marketing on both the… Continue reading »

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