Adform today announced it has once again been named by Gartner, Inc. as a Leader in the September 2019 Magic Quadrant for Ad Tech. As the only ad tech company headquartered in Europe included in the Leaders quadrant, Adform believes it brings an alternate approach to many of the advertising industry’s hottest topics.
Dr. Jochen Schlosser, Chief Strategy Officer at Adform said, “The past two years have seen significant consolidation in the market as vendors attempt to pivot to better service the needs of advertisers and agencies. This general trend lines up perfectly with Adform’s heritage of providing fully integrated products and our vision to simplify and automate all aspects of Digital Advertising to provide the most efficient advertising tool in the industry.”
Adform believe Gartner recognized the company for its ability to seamlessly activate and leverage workflows as an organic part of an integrated platform across DSP and Ad Server with advanced creative built in backed by a powerful DMP. Adform’s recently released DCO Pro offering serves as a capstone completing the company's offering.
“We’re happy to note that this year Gartner has positioned us further for both completeness of vision and ability to execute. We think this reflects market signals that the integrated advertising platform will be the de-facto approach moving forward.” Said Oliver Whitten, Chief Operating Officer at Adform. “In the future, we will continue to deliver an intuitive platform, powered by our AI, and paired with world-class global service to empower our clients.”
Adform is pleased to provide a complimentary copy of the Gartner, Inc. 2019 Magic Quadrant for Ad Tech research report HERE.
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Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consists of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reporting and creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers.