People of Ad Tech: Mediasmart CEO Noelia Amoedo

Updated: Sep 14, 2018

Mediasmart CEO and Cofounder Noelia Amoedo tells WIT Strategy Partner Bill Brazell that poor measurement practices have led some media buyers to conclude — wrongly — that mobile advertising doesn’t work. Mediasmart trusts Smart and others to ensure a quality ecosystem.

Music: “Morning Rays” by Jim Duffy. Used with permission.