People of Ad Tech: TruSignal CEO David Dowhan

Updated: Sep 17, 2018

TruSignal CEO David Dowhan tells WIT Strategy Partner Bill Brazell that his company just raised $5 million to help DSPs use offline data — including voter-registration files, investment files and car-purchase data — to build people-based lookalike audiences for online targeting.

Music: “Morning Rays” by Jim Duffy. Used with permission.