People of Ad Tech: ADmantX VP Nick Welch

Updated: Sep 17, 2018

AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties.

Music: “Morning Rays” by Jim Duffy. Used with permission.