People of Ad Tech: ADmantX VP Nick Welch
Updated: Sep 17, 2018
AdmantX VP Nick Welch tells WIT Strategy Partner Bill Brazell that publishers often define ‘brand safe’ more loosely than do the brands themselves. Welch sees natural-language processing as the best way to ensure brand safety for all parties.
Music: “Morning Rays” by Jim Duffy. Used with permission.
