People of Ad Tech: IAB Tech Lab GM Alanna Gombert


IAB Tech Lab General Manager Alanna Gombert tells WIT Strategy Partner Bill Brazell that she and her team act as ad-industry therapists, bringing advertisers, agencies and publishers to consensus. The IAB Tech Lab supports the consumer-identity work Jordan Mitchell and DigiTrust are doing.


Music: “Morning Rays” by Jim Duffy. Used with permission.

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