Join  Our Mailing List

© 2018 by The Makegood. Proudly created by LeaseMyMarketing.com

People of Ad Tech: Innovid CEO Zvika Netter


Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.”


Music: “Morning Rays” by Jim Duffy. Used with permission.