People of Ad Tech: DWA CEO Bob Ray


DWA CEO Bob Ray tells WIT Strategy Partner Bill Brazell that the proper blend of data and creative can make advertising important to individual consumers. The goal is not efficiency, Ray says, but effectiveness. Ray adds that it’s important to promote diversity in every workplace, and says it’s tragic that the tech and ad industries hire so few female executives.


Music: “Morning Rays” by Jim Duffy. Used with permission.

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