Updated: Sep 25, 2018
AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the power of mobile video ads will soon cause banner ads to fade away.
Music: “Morning Rays” by Jim Duffy. Used with permission.