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People of Ad Tech: Taptica COO Galia Reichenstein


Taptica COO Galia Reichenstein tells WIT Strategy Partner Bill Brazell that a lack of resources explains why the Software-as-a-Service model won’t work well for mobile. Taptica’s machine-learning platform has used data from gaming, restaurant, travel and other advertising partners in order to improve its overall performance.


Music: “Morning Rays” by Jim Duffy. Used with permission.