People of Ad Tech: SITO Mobile SVP Mike Gamaroff


SITO Mobile SVP of Channel Strategy Mike Gamaroff tells WIT Strategy Partner Bill Brazell that it’s time for Out-of-home (OOH) and mobile advertising to converge. Gamaroff says that until now, OOH has been a ‘faith-based’ form of advertising: It seems to work, but is hard to measure. Mobile is measurable, but not terribly viewable: the inverse of OOH. Gamaroff says big data is finally “big enough” to bring these two forms together.


Music: “Morning Rays” by Jim Duffy. Used with permission.

Join  Our Mailing List

© 2018 by The Makegood. Proudly created by LeaseMyMarketing.com