People of Ad Tech: AppLift CEO Tim Koschella


AppLift CEO Tim Koschella tells WIT Strategy Partner Bill Brazell that automation, native ads and video ads are all increasingly important to the mobile-app business. AppLift uses advertising to help app makers launch their apps, convert visitors into buyers, and then remind them of the app so they keep using it.


Music: “Morning Rays” by Jim Duffy. Used with permission.