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People of Ad Tech: SourceKnowledge President Patrick Hopf


SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use.


Music: “Morning Rays” by Jim Duffy. Used with permission.