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People of Ad Tech: Sublime Skinz COO Jerem Febvre


Sublime Skinz COO and Cofounder Jerem Febvre tells WIT Strategy Partner Bill Brazell that many display ads fail because they are never seen — and many that are seen, annoy. In response, Sublime Skinz developed a method of wrapping ads around the content, at scale.


Music: “Morning Rays” by Jim Duffy. Used with permission.