ConvertMedia CEO Yoav Naveh tells WIT Strategy Partner Bill Brazell that too few publishers understand how the ad partners they work with affect the publisher’s audience. It makes more sense to put aggressive ads in front of visitors from social-media sites, Naveh says, than in front of visitors who come in via the homepage. He sees ad blocking as one of the factors inspiring publishers to work harder to protect their users from bad ads. Finally, Naveh speculated on the sport ad tech most resembles.
Music: “Morning Rays” by Jim Duffy. Used with permission.