PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40% conversion — far exceed the average digital and direct-mail solicitation.
Music: “Morning Rays” by Jim Duffy. Used with permission.