Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents per month, rather than the 500 respondents other surveys employ — and is about to offer the same service to hedge funds, giving them early insights into consumer sentiment toward brands. It’s also polling American voters during and after the primary debates.
Music: “Morning Rays” by Jim Duffy. Used with permission.