People of Ad Tech: trueffect CEO Alex Yoder

Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now avoid showing an ad for a product that a consumer has already bought, or putting a heavily discounted acquisition offer in front of someone who is already a customer.

Music: “Morning Rays” by Jim Duffy. Used with permission.