California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social media. California Sunday, on the other hand, focuses on story first and distribution second — and sometimes the best venue is a live performance. A number of big brands enjoy California Sunday’s approach to “story advertising,” as in this recent piece from Rashida Jones.
Music: “Morning Rays” by Jim Duffy. Used with permission.