People of Ad Tech: SocialCode CMO Max Kalehoff

SocialCode Chief Marketing Officer Max Kalehoff tells WIT Strategy‘s Bill Brazell that today’s smartest marketers are ‘digital first’ — that is, they use the fast learning and data of online advertising to guide marketing decisions in other media. Max explains how controlling waste may be the fastest path to ROI, and notes that the finely segmented niches and hypersegments enable marketers to personalize messages at a whole new level.

Music: “Morning Rays” by Jim Duffy. Used with permission.