BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that mesh with editorial content, enticing the audience to stick around and get monetized.
Music: “Morning Rays” by Jim Duffy. Used with permission.