People of Ad Tech: Zentrick CEO Pieter Mees

Having noticed the passivity with which he and others typically watch video, Zentrick Co-founder and CEO Pieter Mees searched for a way to make the growing medium as engaging as websites. He tells WIT Strategy‘s Bill Brazell how major brands use Zentrick’s technology platform to make videos interactive and track user engagement in great depth — including interactions and intent to buy.

Music: “Morning Rays” by Jim Duffy. Used with permission.