Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the Hispanic community has a higher percentage of cell-phone penetration than other communities. By serving ads to the most important Hispanic American publications, Adsmovil is able to find the right audience with no need for cookies.
Music: “Morning Rays” by Jim Duffy. Used with permission.