OpenX Mobile General Manager Rob Kramer tells WIT Strategy‘s Bill Brazell how publishers can move beyond display on mobile devices, toward the native and video ads that users find more engaging. Kramer explains why publishers should move quickly, to ensure that their page and app designs are ready for the ad revenue that has begun to flow to those formats. And he illuminates the rising importance of contextual data about app usage. Rob will speak in greater detail about social apps at the Mobile Media Summit on May 18th.
Music: “Morning Rays” by Jim Duffy. Used with permission.