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People of Ad Tech: “YouthNation” Author Matt Britton


MRY founder and CEO Matt Britton tells WIT Strategy‘s Bill Brazell about his hot new book, “YouthNation: Building Remarkable Brands in a Youth-Driven Culture.” Among the insights Matt shares here: Young people are now driving the entire economy in a way that’s never been seen before; “Barbell Economics” reflects the erosion of the middle class and the rise of opportunities in both luxury and value; working with Apple, Facebook, Google or Microsoft, the NFL is likely soon to change the way we all consume TV.


Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with permission.