People of Ad Tech: Smart AdServer’s Romain Job

Smart AdServer U.S. General Manager Romain Job tells WIT Strategy‘s Bill Brazell that today’s publishers need integrated tools in order to optimize the balance between direct-sold and programmatic ads, and says online publishing will soon bring ad buyers and sellers closer together in a way that will enable publishers to retain more revenue.

Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with permission.