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People of Ad Tech: Rayno Report’s R. Scott Raynovich


Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM.


Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with permission.