TV buys

This category contains 5 posts

People of Ad Tech: TVSquared Chief Analytics Officer Blair Robertson

TVSquared Chief Analytics Officer Blair Robertson tells WIT Strategy Partner Bill Brazell that just as with display ads, the ability to measure clicks has led marketers to overvalue direct-response video and TV ads at the expense of branding. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: VideoAmp CBO Jay Prasad

VideoAmp Chief Business Officer Jay Prasad tells WIT Strategy Partner Bill Brazell that ‘Advanced TV’ seeks to organize all of the viewing that is now taking place across numerous devices, in order to provide appropriate data-driven advertising. His company seeks to attribute video viewing to the appropriate individual, sending the right ads at scale regardless… Continue reading »

Programmatic Television Buying

If you stick around long enough, generally speaking, you’ll experience a tried and true proven way of doing something that can, and will, be enhanced by technology.  Such is the case when talking about the art and science of television buying and negotiations. Until recently, the buying of nearly $70 billion dollars in television was… Continue reading »

People of Ad Tech: AudienceXpress President Walt Horstman

AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »

Behind The Numbers: Why TV Buys with the Same Goals Can Look Very Different

If you give three buying teams the same buying parameters – identical levels, flighting and show selection – you may end up with three radically different broadcast schedules.  Each schedule will meet the marketing objectives and communication goals set out at the beginning, and they’ll each deliver the planned Gross Rating Points within the budget… Continue reading »