Travel

This category contains 3 posts

People of Ad Tech: Sabio CEO Aziz Rahim

Sabio CEO Aziz Rahim tells WIT Strategy Partner Bill Brazell that people now spend nearly six times as many minutes ‘in-app’ as they do on the mobile web, but many misuse the stat ‘time spent in app.’ Rahim notes that airline and hotel apps are often pivotal even though users spend little time in them.… Continue reading »

3 Ways Travel Advertisers Can Put Their Best Creative Foot Forward

For travel advertisers, it’s easy to think that simply having a desirable location – emerald green waters, white sand beaches, an average of 320 days of sunshine a year — is enough to entice consumers to hop on a plane and invest their vacation budget in your area. But beauty only takes you so far… Continue reading »

President of Rocketrip Dan Ruch on Recent Funding from Canaan and Genecast

 Dan Ruch is currently the President at Rocketrip, a travel management and rewards platform that engage employees as partners in managing travel costs. Prior to Rocketrip, Ruch held positions at TACODA and GroupM where he dealt with several well-known brands. The Makegood recently spoke to Ruch about the funding Rocketrip received from Canaan and Genecast. The… Continue reading »

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