Trade Associations

This category contains 8 posts

People of Ad Tech: IAB Tech Lab GM Alanna Gombert

IAB Tech Lab General Manager Alanna Gombert tells WIT Strategy Partner Bill Brazell that she and her team act as ad-industry therapists, bringing advertisers, agencies and publishers to consensus. The IAB Tech Lab supports the consumer-identity work Jordan Mitchell and DigiTrust are doing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: sfBIG President Kelly Burke

San Francisco Bay Area Innovation Group President Kelly Burke tells WIT Strategy Partner Bill Brazell what’s hot right now in the city by the Bay: virtual reality, addressable TV, attribution — and pot. Music: “Morning Rays” by Jim Duffy. Used with permission.

CEO and Founder Bill Lederer on Launch of MediaCrossing

William A. (“Bill”) Lederer is the Founder, Chairman and CEO of MediaCrossing, a firm that leverages Wall Street and Madison Avenue innovation and best practices combined with deep, specific audience and contextual data and analytics. Prior to founding MediaCrossing, Lederer was the Divisional CEO with Kantar. The Makegood recently spoke with Lederer about the launch… Continue reading »

The OPA’s Pam Horan on Publishing’s Brand Halo

Pam Horan is president of the Online Publishers Association, which represents quality online publishers to advertisers, press, government and the public. Her prior experience fuses technology and publishing. Before landing at OPA, Pam was vice president of marketing for Zinio Systems Inc., which sells print magazines in virtual form online via single issue or subscription.… Continue reading »

Nancy Hill Remakes the 4A’s into a Community Driven Organization

Nancy Hill is the President and CEO of the American Association of Advertising Agencies (4A’s), the national trade association founded in 1917. Next week the 4A’s holds Transformation LA, the annual event that covers key topics including talent recruitment and retention, regulatory updates, creativity, social media, mobility and growth. We spoke to Nancy recently about… Continue reading »

212’s Geoff Schiller: This Will Be Our Most Exciting Year Yet

Geoff Schiller is the National Sales Director at Hearst Digital Media and the President of 212, New York’s interactive advertising club. We recently spoke with Geoff about his role at 212 and upcoming initiatives. The Makegood: Geoff, why did you decide to become more involved in the New York interactive advertising community and take on… Continue reading »

Randall Rothenberg Previews the 2012 IAB Annual Leadership Meeting

The Internet Advertising Bureau’s (IAB) Annual Leadership Meeting kicks off on Sunday in Miami and is one of the most important industry events of the year. We recently spoke to Randall Rothenberg, President and CEO of the IAB, about the association’s initiatives and the upcoming annual event. The Makegood: Randall, you spent much of your… Continue reading »