The Makegood

This category contains 8 posts

The Top Five Makegood Articles of 2015

December rolls around, and another year has passed. Fifty-two weeks gone in a snap, with another set ready to roll out at the stroke of midnight, January 1st. And in that time, we’ve published some great pieces. We’ve listened to you, our readers, and noted the ones where you just couldn’t get enough. Last year… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

People of Ad Tech: James Curran of STAQ

STAQ CEO and Cofounder James Curran explains why he created a system that automates the collection and aggregation of reporting and line-item information for publishers and marketers, how STAQ cooperates with other systems, and the operational nightmare that can result from the new focus on viewability.

“So, What Are You Going To Do With The Makegood?”

I’ve spent so much time thinking about The Makegood the past few weeks that my brain aches a bit.  But before we get into it, let’s revisit the developments of the past couple months. Matt Straz and the team at Namely put in a lot of time and effort to get The Makegood to where… Continue reading »

Happy Holidays from The Makegood

It’s been a great year for The Makegood. Not only did we publish 275 articles in 2013, but we also surpassed 10,000 monthly unique visitors. Thanks to all of our contributors and readers for their support! As you know, the Makegood is an all-volunteer effort that launched in the fall of 2011. Since that time we have published… Continue reading »

Lazy PR Doesn’t Do A Brand Good

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results… Continue reading »

The Makegood Turns Two and Expands Its Focus

This month marks The Makegood’s second birthday. Over the past 24 months we’ve published 500 articles, had over 100,000 unique visitors and more than a quarter million page views. The Makegood now averages upwards of 10,000 readers a month and continues to grow. Virtually all of our traffic has been generated by word of mouth.… Continue reading »

The Makegood Turns 1 and You’re Invited!

What a year it’s been! In our first twelve months we’ve published over two hundred interviews, thought pieces and news items about the business of media advertising. Whether it has been the intricacies of automated buying, the advances in mobile advertising, or the more lighthearted aspects of our business, The Makegood has served as a… Continue reading »